Over The Top SEO

Over The Top SEO

Search Engine Optimization (SEO) – the process of designing web content in a fashion that maximizes its visibility in the organic (i.e., not sponsored advertising) search results of popular search engines – is an important component of most business’s marketing strategy.

Everybody knows the concept of Software-as-a-Service (SaaS) business model by now. But what not many might realize is that SaaS business lives or dies by its Monthly Recurring Revenue.

Going into 2010, Rand Fishkin at MOZ predicted that over the course of the decade, Google queries would drive less and less traffic. Sure enough, Google introduced featured snippets around the middle of the decade. Featured snippets have ushered the rise of “zero click” searches, which is what happens when Google answers your question and you never click through to any other website.