97th Floor

97th Floor

We treat our clients to experiences that go beyond just elite-level results. The “wow” factor isn’t just something extra; it’s what drives us. In everything we do, we deliver the best. We embrace the idea of an experience economy, and when it comes to how we treat our clients, “good enough” is never good enough. Your vision is our vision and we will help you get there.

eFileCabinet is a document management software company. While the software was cutting-edge, the industry was stagnant.

The marketing efforts from eFileCabinet to this point had all been outsourced, and they were getting little traction. After a limited engagement with 97th Floor, eFileCabinet hired 97th Floor to run all digital channels. Together we determined the following needs:

• Increase in leads from organic and paid media efforts
• A holistic marketing automation and CRM rollout via HubSpot
• User-focused content marketing intended to move users down our workflows